Strategy: to make Esteve Calzada known as a reference in the football market to later promote the business development as a fifa agent.
How: natural diffusion through social media and sports media of valuable contents with viral potential, the currently famous Football Transfer Review, the market report on summer / winter signings of the best leagues in the world.
The result: in a little less than a year Esteve happened to be a reference of the sector and nowadays Primer Time Sports has one of the most powerful player portfolios in Europe. The Football Transfer Review document is already a classic and a benchmark of the sector.
